Align goals with strategy and tactical plans to increase customer awareness.
A young, growing company saw an opportunity to mobilize around marketing efforts to increase awareness and customer acquisition. But the question was how?
A new Philadelphia-based Urgent Care Business was in need of a marketing plan to jump start awareness and education for their brand. Sometimes even the simplest of tasks will have the greatest impacts. For this brand, it was all about a plan. With a good plan and focused execution, the rest fell into place.
- Optimized marketing budget and spend
- Implemented online/offline advertising across multiple channels
- Developed social media corridors and a path forward for increased content creation
- Conducted a vendor assessment and onboarded/offboarded to align with strategy
Over the course of a 10-week sprint, web, SEO, SEM, social and community-based marketing efforts were assessed, organized and aligned resulting in the following:
- Social media visibility increase by XX percent
- Customer reviews increased by XX percent
- Web traffic increased by XX percent